Список использованной литературы

• 1. Allen, K.R. (2003) Bringing New Technology to Market, Upper Saddle River: Prentice Hall.
• 2. Birgitta Sandberg (2008), Managing and marketing radical innovations: marketing new technology, Routledge, 288.
• 3. Cooper R. Winning at New Products: Creating Value Through Innovation/- 4^th ed.-Basic Books, 2011 — 408 стр. — Includes bibliographical references and index. — ISBN 978−465 025 787
• 4. Dariush Rafinejad. Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership, J. Ross Publishing, 2007.
• 5. De Luca, L. M., Verona, G., and Vicari, S. Market Orientation and R&D Effectiveness in High-Technology Firms: An Empirical Investigation in the Biotechnology Industry. Journal of Product Innovation Management — 2010 — Vol. 27 — стр. 299−320.
• 6. Dhalla N.K., Yuspeh S. Forget the product life cycle concept/Harward Business Review, 1976. — стр.102−112
• 7. Gemser, G. and Lenders, Mark A.A.M. Managing cross — functional cooperation for New Product Development Success. Long Range planning — 2011 — Vol. 44 — стр. 26- 41.
• 8. Geoffrey A. Moore (1999) Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: HarperBusiness.
• 9. Hall, Bronwyn H. and Beethika Khan (2003), Adoption of New Technology. New Economy Handbook, Amsterdam: Elsevier Science.
• 10. Kenneth B. Kahn (2012), The PDMA Handbook of New Product Development, Wiley; 3 edition
• 11. Levitt Theodore. Exploit the product life cycle. Harvard Business School Publishing, 1965. — стр. 81−94.
• 12. Massey, Graham R., Kyriazis, E. Interpersonal trust between marketing and R&D during new product development projects. European Journal of Marketing — 2007 — Vol. 41 No. 9/10, 2007 — pстр. 1146−1172.
• 13. Moats B. Marketing Plan for Sony Playstation 3. Introduction to Marketing. Business120. 2008. — стр.1−13
• 14. Mohr J., Sengupta S., Slater S. Marketing of high — technology products and innovations. — 3^rd ed. — Pearson/Prentice Hall, 2010. — xxvi, 538 стр. — Includes bibliographical references and index. — ISBN: 978−0-13−136 491−2
• 15. Montoya-Weiss, M.M., Calantone, R. Determinants of new product performance: a review and meta-analysis. Journal of Product Innovation Management — 1994 — Vol. 11 Iss. 5 — стр. 397−417.
• 16. Tollin K., Caru A. Strategic market creation: a new perspective on marketing and innovation management /- Chichester: John Wiley & Sons, 2008. — 439.

Электронные ресурсы.

17. Официальный сайт Sony Playstation в России http://ru.playstation.com/.